I was asked by The Viral Factory to supervise and produce the vfx for a Qualcomm viral commercial.

I supervised the 3 day shoot in London, and then produced most of the post work over the following few days.

At the time of posting the viral has had 2.4 million views!

Here’s a breakdown of the Tweeting shot:

Thinking Particles 5 was used to sim the 10,000 falling birds. The sim times were actually pretty quick at about 30 mins considering the large number of objects.

V-Ray was used to render, with a V-Ray camera and motion blur. I did think about rendering a velocity pass, and using Realsmart, but considering the large number of overlapping birds artifacts could have been an issue. The shot was comped in After Effects.